The Kauffman Foundation is running a Super Bowl ad that will promote entrepreneurship and celebrate the star athletes of the economy.


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One might think that because Super Bowl ad slots can be ruinously expensive, the money being forked over by the Kauffman Foundation would have been better spent on the entrepreneurs it wants to help. But the foundation told CNET that because the ad is only running in a few selected media markets--New York City, San Francisco, Washington, D.C., and Kansas City--it is very cost-effective. In particular, thats because the foundation had the (entrepreneurial?) foresight to buy the ad time in New York before the Giants qualified for the NFLs championship game.

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The Ewing Marion Kauffman Foundation said today that it plans to run a 30-second spot (see video below) during the Feb. 5 Super Bowl between the New York Giants and the New England Patriots that will celebrate entrepreneurs, the star athletes of the economy. The ad is intended to inspire the next great entrepreneurs to take action, according to a release about the ad.
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Daniel TerdimanDaniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between.
The ad is part of the Kauffman FoundationsWill it be you?campaign, which is all about providing would-be entrepreneurs with resources to help them get their plans moving--whether they are seeking inspiration, mentoring, networking, or other assistance.
According to a statement provided to CNET, the foundation decided to run the ad because jobs and economic growth are the central issues of the day. [The foundation wants] to both promote the benefits of new businesses to the economy, as well as inspire would-be entrepreneurs to take action, create jobs, and drive innovation.
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